AI AIRES

IDX / MLS strategy

Curate first. Integrate when it truly earns its keep.

Your brokerage does not have to compete with Zillow, Homes.com, or Realtor.com. Your public site stays fast and branded with curated property cards, then hands buyers to the portal detail pages they already know while the Lead Hub tracks intent and routes follow-up.

See curated listings View case study
Curated home listing exterior
Rising Hills

The Overlook

Agent adds one portal link and a custom hook. AIRES turns it into a branded card and tracks every click into the Hub.

View community demo

Phase 1

Curated portal cards

Agents paste a Zillow, Homes.com, Realtor.com, or brokerage listing link, add a short hook, and publish a polished card on the public site.

  • No IDX subscription required for the MVP
  • Fast static pages with high-end presentation
  • Journey tracking when buyers click into full property history

Phase 2

Selective provider embeds

If a brokerage needs search, AIRES can add approved IDX widgets or provider-backed embeds where the cost, compliance rules, and user experience make sense.

  • Provider comparison and approval planning
  • Search isolated from the core marketing site
  • Lead Hub still receives source and intent context

Phase 3

Approved data feeds

Larger brokerages can graduate to custom adapters for MLS-approved APIs, brokerage-owned data, or vendor feeds once the business case is clear.

  • Compliance-first implementation path
  • Structured inventory sync and review workflows
  • Analytics tied to agents, projects, and campaigns

Positioning

Why this is a feature, not a compromise.

Traditional IDX can be expensive, generic, and slower than a curated brokerage experience. Your brokerage owns the brand, the community story, and the lead workflow, while portal links handle full property history, disclosures, saved searches, and buyer research.

Brokerage sitePremium story, community pages, agent profile pages, curated inventory.
Portal handoffFull property details on the interfaces buyers already use.
Lead HubTracks page views, listing clicks, form starts, inquiries, routing, and follow-up.