AIRES case study brief

Rising Hills: community website plus lead operating layer

AIRES turns a community launch into a polished public experience connected to private lead routing, on-site registration, agent follow-up, and broker accountability.

What the brokerage sees

One clean story from buyer interest to accountable follow-up.

Public community site

Premium Rising Hills page with sitemap, curated listings, map context, and listing portal handoffs.

On-site registration

QR-friendly model-home form captures walk-in visitors with event, community, and source context.

Private Lead Hub

Event dashboard shows owners, first-contact state, overdue tasks, visitor CSV, and printable follow-up packet.

Brokerage scale

The same operating layer can manage clients, agents, modules, support tiers, feature flags, and future CRM sync.

What they get

A practical first launch that can grow into a brokerage operating system.

Public launch

A branded community or brokerage site built around one clear first use case: Rising Hills, a featured inventory push, an open-house campaign, or an agent/team page.

Lead operations

A private Hub for captured leads, owner assignment, routing rules, Smart Lists, journey context, registration visitors, tasks, notes, exports, and follow-up accountability.

Broker controls

Client-level settings for branding, domains, enabled modules, support package, feature flags, users, agent roster, and launch checklist status.

Growth path

A roadmap from curated listing cards and clean lead capture into agent micro-dashboards, CRM/API sync, AI onboarding, automated follow-up, and multi-client scaling.

Why it matters

AIRES avoids the fragile WordPress plugin stack while preserving the brokerage's sales workflow.

  • Curated property cards reduce IDX dependency for the MVP.
  • Walk-in visitors are captured from QR forms instead of loose paper sheets.
  • Leads retain community, listing, event, owner, task, and journey context.
  • Broker dashboards make follow-up risk visible before leads get stale.

How to review

Keep the first review public and focused.

  1. Start with the Rising Hills public site and imagine it as one real community, neighborhood, or campaign.
  2. Use the Client Preview section to see the public review path from visitor interest into lead capture.
  3. Review the Lead Hub overview to understand the private workflow behind the site.
  4. Use the Monday walkthrough to screen-share protected Hub screens instead of emailing credentials first.
1. Public community page 2. Model-home registration 3. Event follow-up queue 4. Packet, CSV, and agent queue

Recommended next step

Pick one community, one roster, and current featured listing links.

That is enough to scope a first AIRES launch package, choose the support tier, and configure the brokerage's first public site plus Lead Hub workflow.

Request full demo